Aristotle once said that men are rational and women are emotional. Over centuries, many have routinely accepted this notion, which eventually translated itself into an undisputed general belief in our Western culture. Was this toga wearing fossil right? Does it apply to the men and women of the 21st century?
Using political election times as research context we may able to disprove Aristotle’s notion. Lets go on a journey to find out how men and women vary in their voting attitudes and behaviours, and how differently influenced they are by negative political advertising, if at all.
Author: Emin Can Turan